Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Cargo: Aphrodite spring color collection is on counters now, featuring firm's first eyeshadow palettes, as well as new eyeshadow duos, blush and lip gloss shades, firm announces. Lineup includes Milan, Malibu and Minsk limited-edition eyeshadow palettes ($28), eyeshadow duo ($20) in Pasadena and Sarasota, Polynesia blush ($22) and lip gloss duos in Chattanooga and Kalamazoo for $19 each. Cargo also is launching Liquid Powder, an oil-free product that offers the effect of a loose powder in a tube form. Product retails for $22 in two shades. Athena summer color collection will bow in May featuring limited-edition Egypt and Athens eyeshadow palettes, Rome blush, Okeechobee and Ipanema lip gloss duos and DailyGloss 2, a 30-day supply of brilliant pink, warm mauve and raspberry shades...
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Cargo: Aphrodite spring color collection is on counters now, featuring firm's first eyeshadow palettes, as well as new eyeshadow duos, blush and lip gloss shades, firm announces. Lineup includes Milan, Malibu and Minsk limited-edition eyeshadow palettes ($28), eyeshadow duo ($20) in Pasadena and Sarasota, Polynesia blush ($22) and lip gloss duos in Chattanooga and Kalamazoo for $19 each. Cargo also is launching Liquid Powder, an oil-free product that offers the effect of a loose powder in a tube form. Product retails for $22 in two shades. Athena summer color collection will bow in May featuring limited-edition Egypt and Athens eyeshadow palettes, Rome blush, Okeechobee and Ipanema lip gloss duos and DailyGloss 2, a 30-day supply of brilliant pink, warm mauve and raspberry shades.... Monistat: Soothing Care feminine care launch will be supported with a "significant" promotional campaign, comprising TV and print ads breaking in March, Johnson & Johnson reports. Print ads will appear in publications such as Glamour, Ebony and Oprah, J&J adds. Firm also will use in-store media and sampling, and will target obstetrician/gynecologists to promote the launch. The four-SKU range fills a vacant niche in the market, according to J&J, which expects the line to help grow an estimated $100 mil.-$150 mil. category. Soothing Care will roll out in drug and mass outlets in March (1 (Also see "J&J Scientific Savvy Benefiting Firm’s Consumer Products – Weldon" - HBW Insight, 31 Jan, 2005.), p. 6).... |