Colgate’s Formula For Success: Tout Science, But Be Subtle
This article was originally published in The Rose Sheet
Executive Summary
The growth of Colgate Total is an example of how Colgate's strategy of combining scientific data with a focused marketing message to build broad brand recognition is working, according to the company
You may also be interested in...
Colgate COO Cook Tapped To Succeed President Shanahan
Colgate Chief Operating Officer Ian Cook will become president of the oral care company following the retirement of William Shanahan, the firm announced during an April 27 Q1 sales and earnings call. The appointment, effective in the third quarter, indicates Cook is a likely contender to succeed CEO Reuben Mark
Colgate COO Cook Tapped To Succeed President Shanahan
Colgate Chief Operating Officer Ian Cook will become president of the oral care company following the retirement of William Shanahan, the firm announced during an April 27 Q1 sales and earnings call. The appointment, effective in the third quarter, indicates Cook is a likely contender to succeed CEO Reuben Mark
Colgate Brushes Up Its Bottom Line With Restructuring Initiative
Colgate is undertaking a four-year restructuring and business-building plan aimed at increasing the company's gross profit and operating profit by generating annual savings of $250 mil.-$300 mil. after tax by the fourth year. After tax savings in 2005 are expected to be approximately $45 mil