B&BW American Girl, Goldie Launches Target Younger Consumers
This article was originally published in The Rose Sheet
Executive Summary
Bath & Body Works is aiming to broaden its consumer base this year with two new brands expected to appeal to girls and young women, Limited Brands announced during a March 17 session at the Banc of America Securities Consumer Conference in New York City
You may also be interested in...
B&BW American Girl Personal Care Line Addresses Realbeauty
Bath & Body Works' American Girl realbeauty Inside and Out is rolling out now, positioned as an inspirational brand for preteen girls, the Limited Brands division said
B&BW American Girl Personal Care Line Addresses Realbeauty
Bath & Body Works' American Girl realbeauty Inside and Out is rolling out now, positioned as an inspirational brand for preteen girls, the Limited Brands division said
B&BW Premier Ads Break As Part Of New Marketing Initiative
Bath & Body Works introduced its first print advertising campaign this fall as part of an initiative to revamp the beauty retailer's marketing strategy, CEO Neil Fiske said during Limited Brands' Annual Investor Update Meeting in Columbus, Ohio Oct. 19-20