Hugo Boss Scent Portfolio Grows With Boss Soul, Del Mar Offerings
This article was originally published in The Rose Sheet
Executive Summary
The launch of Boss Soul, the latest men's scent under the Hugo Boss franchise, will be supported with an aggressive promotional campaign, according to Clarins, the brand's U.S. distributor
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Marketing In Brief
Hugo Boss: Boss Selection contains notes of grapefruit, mandarin, spicy pink peppercorn, cedarwood, musk and vetyver, Procter & Gamble Prestige says. Men's fragrance is designed to "enhance confidence, masculinity and savoir faire," company notes. Eau de toilette "is packaged in a masculine and solid square glass structure" and outer packaging features Boss Selection design on grey metallic box. Launching in specialty stores this spring, fragrance will be available in 1.7 oz. and 3 oz. sizes for $48 and $60, respectively. Scent joins other men's scents in Boss portfolio, including Hugo Hugo Boss, Boss in Motion and Boss Soul, which bowed last year (1"The Rose Sheet" April 4, 2005, p. 6)...
Marketing In Brief
Hugo Boss: Boss Selection contains notes of grapefruit, mandarin, spicy pink peppercorn, cedarwood, musk and vetyver, Procter & Gamble Prestige says. Men's fragrance is designed to "enhance confidence, masculinity and savoir faire," company notes. Eau de toilette "is packaged in a masculine and solid square glass structure" and outer packaging features Boss Selection design on grey metallic box. Launching in specialty stores this spring, fragrance will be available in 1.7 oz. and 3 oz. sizes for $48 and $60, respectively. Scent joins other men's scents in Boss portfolio, including Hugo Hugo Boss, Boss in Motion and Boss Soul, which bowed last year (1"The Rose Sheet" April 4, 2005, p. 6)...
P&G fragrances
Procter & Gamble will terminate a fragrance distribution agreement with Clarins effective Dec. 31, 2005, Clarins announces June 29. French beauty firm has distributed P&G's Hugo Boss, Giorgio, Jean Patou, Lacoste and Valentino brands in the U.S. market for six years. P&G says it has not made any decisions about how the brands will be distributed in the future, but the move follows the acquisition of Wella, which distributes fragrances under its Cosmopolitan Cosmetics division. Clarins "remains open to possible new ventures, either with P&G with whom discussions are continuing, or with other partners," the company states. With combined sales of approximately $50 mil. in the U.S. in 2004, Clarins' own Thierry Mugler and Azzaro brands "have now reached the critical mass that justifies an independent structure," the firm says, adding the futures of those brands are not in question...