Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Liz Claiborne: Liz fragrance for women is rolling out now, positioned as a scent that reflects "excitement, energy and fun and represents the unique individuality" of Liz Claiborne's core customer, firm says. Launch will be supported with print ads breaking in May beauty, fashion and lifestyle books, featuring the tagline, "The beauty of being you." Created by International Flavors & Fragrances, scent opens with accords of frosted mandarin, pear, melon and yellow mimosa, which blend to a heart of wild purple hyacinth, East Hampton honeysuckle, southern magnolia and pink peony. Drydown features pink peppercorn, heliotrope, amber, sandalwood, musk and vanilla accords. Liz will be available in 1,800 U.S. and 250 international doors in a 3.4 oz. and 1.7 oz. edp spray, retailing for $55 and $45, respectively. Ancillaries include body lotion ($35) and shower gel ($25)...
You may also be interested in...
Gund, Taylor Madison Toy With BabyGund Personal Care Launch
BabyGund fragrances and personal care products for infants and toddlers will launch in late 2005 backed by print ads and 1 mil. miniature scent samples, Taylor Madison President and CEO Lucien Lallouz said
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle