Revelations Fragrance Launch Aims To Make Waves In Teen Market
This article was originally published in The Rose Sheet
Executive Summary
Revelations Perfume and Cosmetics is launching a teen fragrance masterbrand in July under a partnership with surfing champion Bethany Hamilton, the firm announced
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Stoked Fragrance Brand For Girls Expands With Ancillaries
Revelations Perfume and Cosmetics is extending surf champion Bethany Hamilton's Stoked fragrance line for teen girls with several ancillaries rolling out for spring and summer, the firm said
Marketing In Brief
Bulgari: Spring introduction of au thé rouge will be supported with in-store sampling, firm announces. Latest addition to Eau Parfumée tea-based fragrance collection will debut exclusively in a total of 55 Saks Fifth Avenue doors and Bulgari boutiques before rolling out to broader distribution in May, Bulgari notes. Created by International Flavors & Fragrances' Olivier Polge, au thé rouge comprises top notes of pink pepper, orange and bergamot, which blend to a heart of red tea and fig pulp. Drydown features walnut and musk accords. Scent will retail in 50 mL and 100 mL sizes for $57 and $82, respectively. Ancillaries will include Bath & Shower Gel ($38) and Body Lotion ($46). Au thé rouge joins au thé blanc, which debuted in 2003, and au thé vert, which bowed in 1992...