Rodan & Fields Anti-Age Launch Backed By Sampling Campaign
This article was originally published in The Rose Sheet
Executive Summary
The introduction of Rodan & Fields Anti-Age skin care collection will be supported by an "aggressive" sampling campaign, the Estee Lauder division said. The company will distribute 30,000 samples of a seven-day supply of the range via the brand's Web site and retail locations, according to the firm
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Rodan & Fields Premiere Boutique Debuts In Bloomingdale’s
Rodan & Fields has opened its first boutique in the Bloomingdale's 59 Street store in New York City, a move that provides the skin care brand "significant visibility," according to the Estee Lauder division
Rodan & Fields Premiere Boutique Debuts In Bloomingdale’s
Rodan & Fields has opened its first boutique in the Bloomingdale's 59 Street store in New York City, a move that provides the skin care brand "significant visibility," according to the Estee Lauder division
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