Clarins Enhances Fragrance Portfolio With Everlast, ITF Deals
This article was originally published in The Rose Sheet
Executive Summary
The Everlast fragrance and grooming range is expected to generate first year U.S. retail sales of more than $20 mil., fueled by the athletic apparel line's strong brand awareness, according to U.S. distributor Clarins Fragrance Group
You may also be interested in...
Ferre Women’s Scent Will Debut In March With Ad Campaign
The launch of Ferre fragrance for women will be supported with print ads this spring, distributor Clarins Fragrance Group said
Ferre Women’s Scent Will Debut In March With Ad Campaign
The launch of Ferre fragrance for women will be supported with print ads this spring, distributor Clarins Fragrance Group said
Everlast fragrances
Clarins Fragrance Group, a division of Clarins Group USA, will serve as the U.S. distributor for Everlast fragrances and grooming products, effective Jan. 1, 2006, firm announces. Clarins was chosen by Everlast's worldwide fragrance licensee, PAC Paris, who developed the Everlast fragrance and grooming line in conjunction with Givaudan and the Clarins Fragrance Group, company says. Clarins expects Everlast grooming items will be well received in the U.S., noting a new launch is slated for spring 2006. The company will support the brand with "aggressive marketing and merchandising programs," Clarins says. Everlast announced plans to partner with PAC Paris to develop fragrances and grooming products in 2003 (1"The Rose Sheet" June 9, 2003, Marketing In Brief)...