Colgate
This article was originally published in The Rose Sheet
Executive Summary
Firm is on track with current restructuring initiative, which is expected to result in savings of $40 mil.-$50 mil. this year, Chairman & CEO Reuben Mark reports at the Sanford C. Bernstein Strategic Decisions Conference June 1. Restructuring plan, which was announced in December, is Colgate's fifth such effort, and aims to generate savings of $250 mil.-$300 mil. after four years (1"The Rose Sheet" Dec. 13, 2004, p. 4). Going forward, Colgate will maintain its strategy of focusing on limited categories, such as oral care and pet care, while "play[ing] down" or divesting other segments, such as detergents, Mark says. Firm will continue to back its oral and pet care franchises with promotional spending, despite escalating material costs, exec notes...
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