Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Hard Candy: Niche cosmetics brand commemorates its 10th anniversary with 10 Years of Gloss, a limited-edition lip gloss housed in an oversized pot, Falic Group division announces. 10 Years of Gloss is a neutral pink shade with a slight shimmer and will be available in August for $10. Additionally, Hard Candy is introducing cosmetics palettes in Punk and Princess. The Punk palette includes eyeshadows in Eggplant, Golden Khaki and Glittering Green shades, as well as blush in Soft Coral, shimmer in White Twinkler and lip gloss in Shimmery Beige and Rich Plum. The Princess Palette comprises eyeshadows in Rich Chocolate, Dusty Mauve and Shimmery Champagne, paired with Deep Rose blush, Baby Pink shimmer and lip gloss in Juicy Watermelon and Sheer Berry shades. Bowing in August, palettes will retail for $25 in department and specialty stores including Sephora, Ulta and select Nordstrom doors...
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