Symrise
This article was originally published in The Rose Sheet
Executive Summary
Fragrance and flavors manufacturer will merge its Fine Fragrance and Personal Care Business units to form the Beauty Care Business Unit, a division charged with providing "strategic direction for all global activity in marketing, creativity and business plan development for the Beauty products sector," company announces June 29. Effort is intended to transfer Symrise's fragrance knowledge to all regions, thus "strengthening both its local and global response to briefings," firm adds. Initiative is part of broader company reorganization aimed at improving global performance of Fine Fragrance, Personal Care and Oral Care categories. Restructuring measures will affect about 100 jobs worldwide...
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