Elizabeth Arden And Del Labs Open Door To First Nail Care Collaboration
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden Red Door Nail Care collection includes lacquers formulated with bioactive glass and UV protection to maintain color that lasts up to seven days, according to licensee Del Labs
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Marketing In Brief
Del Labs/Arden partnership: Del Labs will introduce nail care products under the Elizabeth Arden and Red Door brands through a trademark licensing agreement with Arden, firm announces. Products will be available later this year in prestige salons and spas nationwide, including Elizabeth Arden and Red Door spa locations. Agreement marks Del Labs' foray into the professional nail care category. Company currently offers mass market nail care products under the Sally Hansen brand and is the number one manufacturer in the channel, according to Del Labs...
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