Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Philosophy: Brand's supernatural fingerpaints palettes are launching in Sephora and Nordstrom this summer, company announces. Retailing for $25, palette includes "creamy, multi-purpose color compacts for eyes, cheeks and lips [that] allow you to create your own work of art by mixing and matching each of these perfectly harmonized trios of sheer color," according to the firm. Palettes come in two combinations, neutral and cool, which contains rose tones. Makeup can be applied with fingertips although a small brush is included in the compact, Philosophy notes...
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