Tarte Taps Alternative Distribution Outlets To Augment Sales
This article was originally published in The Rose Sheet
Executive Summary
Tarte is aiming to reach new consumers and grow sales by expanding into alternative distribution channels, CEO Maureen Kelly said
You may also be interested in...
Marketing In Brief
Smashbox: Los Angeles-based cosmetics brand will introduce its first complete holiday color collection Oct. 1, firm announces. "Bright Lights of L.A." will comprise mini and full size items such as lip glosses, eyeshadow compacts and face highlighter and will range in price from $35 to $75. Firm will consider advertising the Smashbox brand next year, and also may develop a skin care range. Smashbox is distributed in Nordstrom, Bloomingdale's, Henri Bendel and Sephora. Brand recently rolled out to Sephora stores in Europe and will reach 500 doors worldwide this year, the company adds...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle