Freeman Launches Leverage Equity Of Eponymous Cosmetics Brand
This article was originally published in The Rose Sheet
Executive Summary
Freeman Beauty is pursuing an expansive product launch strategy that leverages the equity of its re-acquired Freeman Cosmetic business, according to the pH Beauty Labs division
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Freeman Grows Portfolio With Skin Care, Hair Care Ranges
Freeman Feeling Beautiful is a range of naturally positioned products for face and body that center on the idea of making women "look and feel" their best, according to Freeman Beauty
Freeman Grows Portfolio With Skin Care, Hair Care Ranges
Freeman Feeling Beautiful is a range of naturally positioned products for face and body that center on the idea of making women "look and feel" their best, according to Freeman Beauty
Freeman Beauty Labs
Private equity fund Champlain Capital invests $8.5 mil. in Freeman Beauty Labs, a transaction that will help Freeman grow its business following the repurchase of Freeman Cosmetic brand this year, company announces. "With all the consolidation of marketers and retailers, we feel we are poised for significant growth, with the help of Champlain," firm notes. Freeman repurchased its namesake brand two years ago, after selling it to Dial in 1998. In an effort to rebuild the collection, Freeman is embarking on an expansive product launch strategy while rationalizing SKUs and developing a growth plan (1"The Rose Sheet" Aug. 15, 2005, p. 3)...