Alberto-Culver
This article was originally published in The Rose Sheet
Executive Summary
Firm will launch new Nexxus hair care line comprising 25-30 SKUs next year, President and CEO Howard Bernick reports during Sept. 7 session at the Presidential Equity Group Back-to-School Consumer Conference in Boston. Collection will ship in January 2006, with plans to conduct advertising in March and April, exec adds. Bernick hinted at growing the Nexxus brand "substantially" in May, when the acquisition was announced (1"The Rose Sheet" May 16, 2005, p. 2). In addition, Alberto will support Sally Beauty Supply stores with national television advertising for the first time this holiday season, according to Bernick. Commenting on other Alberto brands, exec notes Tresemmé is the fourth-ranked hair care range at Wal-Mart and is expected to generate double-digit sales and volume growth in the U.S. in 2005...
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