Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Clairol: "Desperate Housewives" star Teri Hatcher signs multi-year contract with Clairol as the Nice 'n Easy hair color spokesperson, Procter & Gamble announces Sept. 13. Hatcher will appear in advertising breaking nationally the first week of October, Clairol notes. In addition to television and print ads, she will promote the brand through public relations, interactive, in-store and direct-to-consumer initiatives. The deal marks "another bold step for Clairol growth strategy," according to the firm. Hatcher is the second "Desperate Housewives" actress to land a beauty endorsement deal. L'Oréal signed Eva Longoria to promote its Vive hair care line earlier this year (1"The Rose Sheet" April 11, 2005, Marketing In Brief)...
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Desperate Housewives Forbidden Fruit fragrance for women is a "seductive" scent debuting exclusively in Macy's department stores nationwide in September as well as on the retailer's Web site, Coty Prestige said
Coty Hopes To Entice Women With Forbidden Fruit
Desperate Housewives Forbidden Fruit fragrance for women is a "seductive" scent debuting exclusively in Macy's department stores nationwide in September as well as on the retailer's Web site, Coty Prestige said
Marketing In Brief
"Desperate Housewives" fragrance: Coty and Disney-ABC Television Group's Touchstone Television will develop fragrance inspired by hit TV show, companies announce March 3. Scent, which will debut in select department store distribution this fall, will be "as complex, beautiful and sexy as the women of Wisteria Lane," firms say. Fragrance launch will mark first "Desperate Housewives" branded beauty offering, but several of the show's stars have inked cosmetics deals in the past year. Teri Hatcher is the latest spokeswoman for Clairol's Nice 'n Easy and Eva Longoria represents L'Oréal Paris (1"The Rose Sheet" Sept. 19, 2005, Marketing In Brief and 2"The Rose Sheet" April 11, 2005, Marketing In Brief)...