Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
J. Lo Glow extension: Love at first Glow by JLO will launch in department store doors, including Macy's, in January, Coty's prestige Lancaster division announces. Latest scent by Jennifer Lopez includes notes of Italian bergamot, Georgia peach, pink jasmine, osmanthus, sheer musk and vanilla absolute. Juice is housed in pearly blush bottle with sensual curves, featuring a cell phone charm around the neck. Scent will come in 1.7 oz. and 3.4 oz. edts for $42 and $56, respectively. Ancillaries include shower gel ($22.50) and body lotion ($27.50). Ad visuals will be reminiscent of the "heartwarming, real moments a new couple share and savor forever," company says. Love is fifth scent in Lopez' portfolio; Live Jennifer Lopez is rolling out now (1"The Rose Sheet" June 27, 2005, p. 5)...
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