Skin Care Marketers Advised By ERSP To Clarify Botox References
This article was originally published in The Rose Sheet
Executive Summary
Janson-Beckett should modify comparative claims and Web site consumer testimonials asserting AlphaDerma CE is equally or more effective in treating signs of aging as Botox, according to the Electronic Retailing Self-Regulating Program
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In Brief
FDA issued warning letters Sept. 21 to two skin-care companies it says are making unapproved drug claims. More news in brief.
Advertising Endorsements May Be Limited Under Pending FTC Guidelines
The Federal Trade Commission may issue new guidelines in 2007 limiting the use of endorsements and testimonials in ads, Venable LLP Partner Jeffrey Knowles stated during the Council of Better Business Bureaus' National Advertising Division annual conference in New York City Sept. 26
Advertising Endorsements May Be Limited Under Pending FTC Guidelines
The Federal Trade Commission may issue new guidelines in 2007 limiting the use of endorsements and testimonials in ads, Venable LLP Partner Jeffrey Knowles stated during the Council of Better Business Bureaus' National Advertising Division annual conference in New York City Sept. 26