Cover Girl Lip Color, Foundation Launches Backed With National Ads
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble is supporting the launch of Cover Girl IncrediFULL lip color with print and TV ads featuring spokesmodel Molly Sims early next year, the company said
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Marketing In Brief
Cover Girl: Dream Away Spring 2006 Color Collection will debut in March for a limited time, Procter & Gamble announces. Lineup features lip, eye and nail products in "golden hues of warm yellows and delicate pink," Cover Girl says. Iridescent Eye Shadow Kit ($5.25) will be available in limited-edition Dreamalicious, Enchanted Garden, Celestial Pinks and Butterflies. Firm also will add permanent shades to Enhancers 4-Kit Shadows ($5.15) including Soft Blossoms and Crystal Waters. IncrediFULL lip color will come in limited-edition Rapturous Rose, Plush Pink and Wine Divine, as well as new shades like Mauve Souffle, Mauveful and Baby's Got Lips. Cover Girl announced the January launch of IncrediFULL, a plumping, softening lip color, last month (1"The Rose Sheet" Oct. 31, 2005, p. 5)...