J&J Enters Tooth Whitening Category With Rembrandt Purchase
This article was originally published in The Rose Sheet
Executive Summary
Johnson & Johnson has signed a definitive agreement to purchase the Rembrandt oral care brand from Procter & Gamble's Gillette division, a transaction that would provide the consumer products company entry into the tooth whitening segment, the firm announced
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Rembrandt divestiture
FTC is collecting public comments through Dec. 7 on the proposed divestiture of the Rembrandt toothpaste and tooth whitening business by Procter & Gamble and Gillette, commission says. Recently merged consumer products companies submitted a petition to FTC requesting the sale be approved. P&G and Gillette announced the proposed sale of the brand, a condition of FTC clearance of the merger, to Johnson & Johnson's Personal Products Company in October (1"The Rose Sheet" Oct. 31, 2005, p. 8)...