Acqua Di Parma Fig-Based Fragrance, Shave Line To Debut In March
This article was originally published in The Rose Sheet
Executive Summary
Acqua di Parma Blu Mediterraneo Fico di Amalfi fragrance collection is expected to garner $1 mil. in first year sales, according to the LVMH division
You may also be interested in...
Marketing In Brief
Acqua di Parma: Italian beauty brand's first ads in two years will break in Vogue in September, the LVMH division says. Ads will promote fall launches, including Colonia Assoluta 1 oz. travel spray housed in a luxurious leather case and retailing for $125. Company also will distribute 60,000 direct mail pieces to customers in October through partnerships with Neiman's and Bergdorf. Acqua di Parma is distributed in about 60 doors, including Neiman Marcus, Bergdorf Goodman and Barneys, according to the company. Next year, firm will introduce a women's fragrance, Iris Nobile, in the U.S. and will support that launch with additional advertising programs...
Marketing In Brief
Lancôme: Sensation Totale Continuous-C Perfecting Complex will debut this fall as a product that provides sensational-looking skin to women of all skin types, L'Oréal division claims. Sensation Totale is formulated with vitamin C and a time-release delivery system that provides continuous soft, flawless, healthy-looking skin, according to the firm. Formula is directed for use in the morning and night alone or under a moisturizer. A 1 oz. bottle will cost $45...
Hologic's Adiana Permanent Birth Control Device Takes On Conceptus' Essure
Adiana uses a polymer matrix insert to block the fallopian tubes instead of a metal coil, offering a benefit over Essure, which carries a perforation risk on implantation, Hologic exec says.