Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Pampers Kandoo: Procter & Gamble is expanding its Pampers Kandoo children's personal care line to include new bath products. 2-in-1 Instant Foam Shampoo and Foaming Body Wash will begin shipping late this month to mass market retailers, company says. Available in Magic Melon, Jungle Fruits and Funny Berry scents, formulas are housed in bottles with a "broad base, and a wide and easy-to-use pump top that dispenses thick, instant foam, helping make it easy and fun for kids to wash their hair and bodies," P&G notes. "The new bath line helps children to learn to clean themselves without having to hang onto slippery soap in the bathtub or battle with difficult-to-open shampoo bottles," firm adds. Bottles also feature the Kandoo frog, who instructs children on how to bathe properly, according to P&G. Kandoo launched in the U.S. last year with the debut of foaming handsoap and flushable wipes (1"The Rose Sheet" Dec. 20, 2004, Marketing in Brief)...
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Rainwater Organics: Nature's Gate Organics marketer Levlad, Inc. introduces Rainwater Organics at the National Association of Chain Drug Stores trade show in Boston, Mass. June 23-26. The collection of organic body lotions bears the United States Department of Agriculture seal, conferred on products containing a minimum of 95% certified organic ingredients (excluding water). The four lotions - Lemongrass Spice, Bergamot Patchouli, Citrus Ginger and Orange Zest Mint - contain 100% certified organic essential oils and antioxidant-rich açai oil. "We are on the fighting edge" of organic personal care, Specialty and International Sales Manager Jonathan Prince told "The Rose Sheet." "Our chemists worked forever; its tough formulating with all natural and organic ingredients." The lotions retail for $7.99 and are shipping now to Whole Foods. Prince added that the firm plans to look into line extensions...
NACDS In Brief
Rainwater Organics: Nature's Gate Organics marketer Levlad, Inc. introduces Rainwater Organics at the National Association of Chain Drug Stores trade show in Boston, Mass. June 23-26. The collection of organic body lotions bears the United States Department of Agriculture seal, conferred on products containing a minimum of 95% certified organic ingredients (excluding water). The four lotions - Lemongrass Spice, Bergamot Patchouli, Citrus Ginger and Orange Zest Mint - contain 100% certified organic essential oils and antioxidant-rich açai oil. "We are on the fighting edge" of organic personal care, Specialty and International Sales Manager Jonathan Prince told "The Rose Sheet." "Our chemists worked forever; its tough formulating with all natural and organic ingredients." The lotions retail for $7.99 and are shipping now to Whole Foods. Prince added that the firm plans to look into line extensions...
Marketing In Brief
Max Factor: Colour Adapt line will expand with the launch of a pressed powder in January, Procter & Gamble division says. Like Colour Adapt Liquid Makeup, which bowed early this year, product adapts to 95% of skin tones, Max Factor claims (1"The Rose Sheet" Oct. 13, 2003, p. 4). Powder is formulated with "a precision concentration of advanced, microscopic Colour Adapt particles combined with a sheer dual talc system that reflects underlying skin tones," according to the firm. Colour Adapt Pressed Powder will be available in fair, light, medium and deep shades for $8.95. P&G will support the launch with in-store promotions, firm says...