Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Lancôme fragrance: Hypnôse non-linear fragrance for women is "a DNA helix of sensuality whose notes are intimately blended," Lancôme says. Created by Annick Ménardo and Thierry Wassner, scent contains notes of passion flower, vanilla and vetiver "surrounded by white flowers and sambac jasmine." Eau de parfum spray retails for $42.50 and $54.50 in 1 oz. and 1.7 oz. bottles, respectively. Shape of the amethyst-colored bottle is "based on one of Lancôme's archival fragrance bottles from the 50s" and was "inspired by the swirling movement of an enchanting women draped in her kimono," Lancôme notes. Ancillaries comprise Body Lotion ($42.50) and Body Wash Gel ($37.50) in 6.7 oz. tubes. Daria Werbowy makes her debut as Lancôme spokesmodel and face of the fragrance...
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