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Garnier Hair Color, Fructis Volumizing Products Rolling Out Now

This article was originally published in The Rose Sheet

Executive Summary

Actress Sarah Jessica Parker will reprise her role as Garnier Nutrisse hair color spokesmodel with advertising breaking in May to support new product launches, the L'Oréal division said

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Garnier Nutrisse spokesmodel: Colombian soap opera actress Danna Garcia, Garnier Nutrisse's first Latina spokesperson, is appearing in 30-second TV spots and print ads in March books, L'Oréal division says. Ad campaign, called Completely in Love, or Completamente Enamorada, features Garcia in hair color Almond Crème #70, a dark natural blonde. "Danna possesses a natural radiance and spirited style that is a perfect match with the Garnier brand," according to the company. Garcia joins Garnier Nutrisse spokesmodel Sarah Jessica Parker, who will appear in new ads for the brand breaking in May (1"The Rose Sheet" Feb. 27, 2006, p. 7)...

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