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Nivea Introduces First Men’s Anti-Aging Skin Care With Creatine

This article was originally published in The Rose Sheet

Executive Summary

Nivea For Men Active Firming Lotion is the first-to-market men's skin care product to use creatine to help fight visible signs of aging, according to Nivea

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Nivea Smooth Sensation, Pure Moisture Lotions Unveiled At NACDS

Beiersdorf is expanding its Nivea body collection with Smooth Sensation moisturizing lotion, its "lightest formula yet," the company said during the National Association of Chain Drug Stores Marketplace Conference in San Diego, Calif. June 24-27

Nivea Smooth Sensation, Pure Moisture Lotions Unveiled At NACDS

Beiersdorf is expanding its Nivea body collection with Smooth Sensation moisturizing lotion, its "lightest formula yet," the company said during the National Association of Chain Drug Stores Marketplace Conference in San Diego, Calif. June 24-27

Beiersdorf Marketing Push Planned Behind Nivea, Eucerin

Beiersdorf plans to spend $25 mil. on advertising in the U.S. this year, with most of the funding directed toward Nivea and Eucerin, the company said. The German firm also plans to disseminate 40 mil. samples throughout the year as part of its promotional initiatives

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