Vital Radiance Efforts Intended To Boost Brand Following Difficult Q2
This article was originally published in The Rose Sheet
Executive Summary
Revlon is renewing plans for Vital Radiance, focusing resources behind the brand's revised retail format, its most productive products and most effective marketing drivers, the company reported during a preliminary second quarter earnings call July 10
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Revlon
Beauty firm consummates the previously announced amendment to its bank credit agreement Sept. 29, enabling the firm to add back up to $75 mil. of charges to the agreement's definition of EBITDA, Revlon says. The charges are related to the company's previously-announced "organizational streamlining" and discontinuance of the Vital Radiance brand (1"The Rose Sheet" Oct. 2, 2006, p. 3). The amendment will provide the firm with the "flexibility" it needs to reduce cost structure and improve margins, while investing in established brands, according to the company. Revlon announced that it was seeking the amendment to its bank credit agreement in early July (2"The Rose Sheet" July 17, 2006, p. 3)...
Revlon
Beauty firm consummates the previously announced amendment to its bank credit agreement Sept. 29, enabling the firm to add back up to $75 mil. of charges to the agreement's definition of EBITDA, Revlon says. The charges are related to the company's previously-announced "organizational streamlining" and discontinuance of the Vital Radiance brand (1"The Rose Sheet" Oct. 2, 2006, p. 3). The amendment will provide the firm with the "flexibility" it needs to reduce cost structure and improve margins, while investing in established brands, according to the company. Revlon announced that it was seeking the amendment to its bank credit agreement in early July (2"The Rose Sheet" July 17, 2006, p. 3)...
Revlon Drops Vital Radiance, Skims Top Management In Cost-Cutting Effort
Newly appointed Revlon President and CEO David Kennedy is overseeing a broad organizational streamlining initiative that includes discontinuing the Vital Radiance brand and cutting staff, including top management positions, the firm reported during an analyst presentation Sept. 25