J&J Body Care, Tooth Whitening Categories Targeted For Growth
This article was originally published in The Rose Sheet
Executive Summary
Johnson & Johnson plans to accelerate growth of Lubriderm as part of an effort to establish a "strong presence" in the global body care market, the firm reported during a second quarter earnings presentation July 18
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J&J consumer growth
Johnson & Johnson expects revenue growth within its consumer segment "to significantly outpace the market," with income anticipated to grow even faster than sales, firm announces June 7. J&J plans to achieve those results through continued brand innovation, expansion into developing markets, new technology platforms and strategic acquisitions. Specific franchises such as skin care - which offers new opportunities within anti-aging and sun care - also will help boost sales, J&J says. The firm plans to explore growth opportunities for its most recent acquisitions, including Groupe Vendome and Lubriderm, which it bought last year (1"The Rose Sheet" July 24, 2006, p. 3). In oral care, Listerine, which has grown revenue by double-digits over the past five years, is expected to benefit from "emerging science linking oral health to body health." Meanwhile, baby-care brand Johnson's remains one of J&J's fastest growing brands...
J&J consumer growth
Johnson & Johnson expects revenue growth within its consumer segment "to significantly outpace the market," with income anticipated to grow even faster than sales, firm announces June 7. J&J plans to achieve those results through continued brand innovation, expansion into developing markets, new technology platforms and strategic acquisitions. Specific franchises such as skin care - which offers new opportunities within anti-aging and sun care - also will help boost sales, J&J says. The firm plans to explore growth opportunities for its most recent acquisitions, including Groupe Vendome and Lubriderm, which it bought last year (1"The Rose Sheet" July 24, 2006, p. 3). In oral care, Listerine, which has grown revenue by double-digits over the past five years, is expected to benefit from "emerging science linking oral health to body health." Meanwhile, baby-care brand Johnson's remains one of J&J's fastest growing brands...
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