Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Giorgio Armani Parfums: L'Oréal division will launch limited-edition 200 mL version of Acqua di Gio men's fragrance in November for $95, firm announces. Juice will be housed in a frosted collectible bottle bearing the designer's signature and will come in a sleek metallic box, Armani says. Acqua di Gio launched in 1997, and now includes 50 mL,100 mL and 200 mL eau de toilette sprays and pour bottles, as well as After Shave Lotion, After Shave Balm, Alcohol-free Deodorant, Hair and Body Shampoo and Moisturizing Gel (1"The Rose Sheet" April 14, 1997, p. 1)...
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