Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Crest aids travelers: P&G will offer more than 25,000 free Crest Smile Packs to Avis car renters at 25 U.S. airport locations in response to new TSA travel regulations prohibiting liquid and gel items in carry-on luggage, firm announces. The promotional packs containing full-size Crest Pro-Health toothpaste, Crest Pro-Health rinse and Crest Glide Deep Clean dental floss will be placed on the seats of Avis "Preferred" renters' cars, while supplies last. "Many people are still trying to understand what they can or can't bring on planes or had to leave carry-on items like toothpaste and rinse with security. We wanted to help these people out," General Manager-North America Oral Care Diane Getz says...
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Aveeno Unveils Premiere Anti-Aging Skin Care Collection
Johnson & Johnson will introduce Aveeno Positively Ageless in February as the brand's first dedicated line of anti-aging skin care products, the company announced
Aveeno Unveils Premiere Anti-Aging Skin Care Collection
Johnson & Johnson will introduce Aveeno Positively Ageless in February as the brand's first dedicated line of anti-aging skin care products, the company announced
Marketing In Brief
MAC: Loud Lash is an "extra-strength mascara [that] is non-flaking, non-smudging, waterproof, smear-proof and tear-proof thanks to a unique new polymer in the formula," Estee Lauder division says. Mascara will be available in Noisy Black and Boom Brown for $11 in October. Company also announces Debbie Harry, Dita Von Teese, Eve and Lisa Marie Presley as spokespeople for the MAC VIVA GLAM VI campaign. Latest campaign, which raises money for the MAC AIDS Fund, features VIVA GLAM VI Lipstick, a warm terracotta-plum with a pearl finish, and VIVA GLAM VI Lipglass, a subtle terracotta-peach with pearl, firm says. Products are available now for $14 and $13.50, respectively. VIVA GLAM VI will be supported by in-store black and white portraits that highlight the four women's "provocative personalities," firm says...