Prudential Conference In Brief
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble: Olay skin care is expected to double revenues over the next five years to become about a $4 bil. brand, Vice Chair for Health and Beauty Susan Arnold notes during the Prudential Securities Annual Back-to-School Consumer Conference Sept. 7. Currently close to a $2 bil. brand, Olay has significant growth potential due to the fact it is just rolling out to many international markets, and is yet to enter many others, Arnold notes. The brand is "just getting started" in Latin America and Eastern Europe and is "not yet a player" in the "skin involved" markets of Japan and Korea, the exec adds. Further, Olay has considerable room for growth in the U.S. mass market skin and body segment, where it has only had a presence for two years, she says. P&G also expects strong future sales for Olay Quench and Olay Definity, the latter of which bowed this summer as Olay's most significant skin care launch to date (1"The Rose Sheet" July 10, 2006, p. 5)...
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