Anti-Aging Formula’s Ad Claims Unsupported By Studies – NAD
This article was originally published in The Rose Sheet
Executive Summary
Freeman Beauty Labs will discontinue unsupported advertising claims for Renewance Anti-Aging Chemical Peel following a review by the National Advertising Division of the Council of Better Business Bureaus, which was featured in a recent Case Reports
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NAD
The National Advertising Division of the Council of Better Business Bureaus has referred Freeman Beauty Labs to the Federal Trade Commission after the company failed to respond to the watchdog group's inquiry regarding claims for its Renewance Anti-Aging Chemical Peel, NAD reports Aug. 31. The group had requested substantiation for claims the product "offers a Pomegranate AntiOx Peptide Complex [that] restores skin's water, plumping fine lines and wrinkles," "protects against water loss and dehydration," and "delivers 92% wrinkle reduction, 88% tighter, toned skin, 92% smoother younger looking skin and 88% more radiant skin"...