Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
MAC: Limited edition Raquel Welch color collection, created in collaboration with the star, captures Welch's iconic movie image - strong, wild, sultry and exotic - with sensual shades packaged in a tiger-print motif, Estee Lauder division says. Two eye shadow quads feature four warm shades - Amazon, Statuesque, Roustabout and Primal - and four sultry shades - Sultress, Aria, Fake and Pure Energy. The lineup also includes six hues of lipstick with names such as Legendary Femme, Screenqueen and Tiger Tiger; four shades of Lipglass including Raquel and Vital Spark; two offerings of Pro Longwear Lustre and Powder Blush; and Cremestick Liner in Summerfruit. Eye offerings include Eye Brows, Zoom Lash and Fluidline. Items, which are packaged in glossy black casing with the collection's signature tiger-print pattern, retail for $11 to $36 and are available at www.MacCosmetics.com...
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Marketing In Brief
Chanel: Rectifiance Intense Serum Retexturizing Line Corrector to debut in June to reduce the appearance of lines and wrinkles in three dimensions, length, width and depth, Chanel Beauty claims. Product addresses wrinkles by targeting aging, facial expressions and sun exposure using three ingredients - Cyathea to help synthesize proteins, micro-protein complex to refine skin texture and neroli extract to improve firmness. Serum will retail in 1 oz. and 1.7 oz. for $85 and $120, respectively. Launches shipping for spring/summer include Soleil Identite Self-Tanner, Precision Hydramax + Tinted Moisture Boost Lotion SPF 15, Purete Mat Shine Control Powder SPF 15 and limited-edition Cristalle Gloss Waterlight Gloss in six shades...
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