Sun Defense Is Common Denominator In Neutrogena’s Product Fleet For 2007
This article was originally published in The Rose Sheet
Executive Summary
Neutrogena's new product lineup for 2007 focuses on sun protection, comprising a quintet of innovative sun blocks as well as cosmetics fortified with their own levels of SPF
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Neutrogena probes cosmetic priorities
"Skin-related benefits were chosen ahead of more traditional cosmetic benefits" in survey commissioned by Johnson & Johnson's Neutrogena unit and conducted in August by Harris Interactive. Flawless skin tone was identified by 58% of women as what they want most from a cosmetic product, and among older women (over the age of 55), just over half prioritized products that "minimize the look of fine lines and wrinkles." As for more traditional makeup benefits, 8% of respondents were most interested in elongated lashes, 3% in full-looking lips and 2% in cheekbone definition, Neutrogena reports. Firm also notes that 56% of the 1,018 women polled rely on cosmetics with SPF to provide protection from harmful ultraviolet rays. "The survey confirmed the desires we hear from women to provide more advanced cosmetic solutions that improve their complexion." Neutrogena points to its Healthy Skin and Mineral Sheers lines with antioxidant benefits and its SkinClearing line, which "doesn't just cover breakouts [but] works quickly to treat them with salicylic acid enhanced by Microclear technology." (1"The Rose Sheet" Jan. 29, 2007). "Nearly all" Neutrogena products also contain SPF, company notes
Neutrogena probes cosmetic priorities
"Skin-related benefits were chosen ahead of more traditional cosmetic benefits" in survey commissioned by Johnson & Johnson's Neutrogena unit and conducted in August by Harris Interactive. Flawless skin tone was identified by 58% of women as what they want most from a cosmetic product, and among older women (over the age of 55), just over half prioritized products that "minimize the look of fine lines and wrinkles." As for more traditional makeup benefits, 8% of respondents were most interested in elongated lashes, 3% in full-looking lips and 2% in cheekbone definition, Neutrogena reports. Firm also notes that 56% of the 1,018 women polled rely on cosmetics with SPF to provide protection from harmful ultraviolet rays. "The survey confirmed the desires we hear from women to provide more advanced cosmetic solutions that improve their complexion." Neutrogena points to its Healthy Skin and Mineral Sheers lines with antioxidant benefits and its SkinClearing line, which "doesn't just cover breakouts [but] works quickly to treat them with salicylic acid enhanced by Microclear technology." (1"The Rose Sheet" Jan. 29, 2007). "Nearly all" Neutrogena products also contain SPF, company notes
J&J’s Soft Moisturizing Line Targets Young Women With Non-Troubled Skin
Johnson & Johnson's new Clean & Clear Soft skin-care line caters to an underserved demographic by offering a "healthy daily regimen" for young women with normal, non-acne-troubled complexions, according to the company