Beauty Firms Look To Internet And Virtual Interaction To Expand Distribution
This article was originally published in The Rose Sheet
Executive Summary
More sophisticated marketing techniques and changing consumer mores are allowing the Internet to command a progressively larger piece of the beauty market
You may also be interested in...
Web Marketing Up, But J&J/Motrin “Baby Sling” Ad Reveals Potential Perils
Some companies are turning to Internet advertising as a source of strength in the challenging economic environment; however, consumer umbrage at an online ad for Johnson & Johnson's Motrin pain relief illustrates the gamble implicit in using online advertising to target select demographics
Web Marketing Up, But J&J/Motrin “Baby Sling” Ad Reveals Potential Perils
Some companies are turning to Internet advertising as a source of strength in the challenging economic environment; however, consumer umbrage at an online ad for Johnson & Johnson's Motrin pain relief illustrates the gamble implicit in using online advertising to target select demographics
Blogs Gaining Clout With Online Shoppers; Opportunity For Industry Presents
Beauty blogs - rapidly gaining in influence among Web surfers of all ages - represent a frequently undervalued opportunity for marketers to build grassroots buzz and win the trust of shoppers, blogger Airdrie Miller suggested in an Aug. 1 interview