People In Brief
This article was originally published in The Rose Sheet
Executive Summary
Ascendia refreshes leadership: Company taps Steven R. Scheyer president and CEO, effective March 12. A 25-year veteran of the consumer products industry, Scheyer will fill the shoes of Joseph A. Falsetti, who assumes Ascendia's executive chairman post this spring, firm says. Prior to joining Ascendia, which markets the Lander and Mr. Bubble brands, Scheyer served as president of Newell Rubbermaid's Wal-Mart division, "with global responsibility for $1 bil. of annual sales," company notes, citing his "record of delivering outstanding results" and skills in brand-building, team development and customer relations as key factors in his appointment. In connection with Ascendia's mid-January acquisition of Calgon and the healing garden brands and related assets from Coty for $125 mil., "the board of directors and I have been focused on selecting a leader who can take our business and management team to the next level," Falsetti said (1"The Rose Sheet" Jan. 22, 2007, In Brief)...
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