IZOD partnership
This article was originally published in The Rose Sheet
Executive Summary
Phillips-Van Heusen Corp. has signed a licensing agreement with Gemini Cosmetics to market and distribute scents under its IZOD brand, Gemini announces March 15. Gemini will launch a men's fragrance in spring 2008 with a women's scent to follow. The scents - to be distributed at major department and specialty stores nationwide - will "capture the energy and vitality of the active lifestyle," reflecting Izod's positioning as a sport-inspired brand, the fragrance company says. Gemini Cosmetics most recently launched limited-edition Tommy Bahama men's and women's scents (1"The Rose Sheet" March 5, 2007, p. 11)...