Unforgivable Is Top Fragrance Newcomer In 2006, Makes No Apologies
This article was originally published in The Rose Sheet
Executive Summary
The success of Sean John Unforgivable in reaching a broad consumer population with a compelling message helped make it the top-selling new fragrance launch in 2006, according to Karen Grant, senior beauty industry analyst at The NPD Group
You may also be interested in...
Unforgivable Woman
Debut of first women's scent from Sean John Fragrances, founded by entertainment mogul Sean "Diddy" Combs, was celebrated Sept. 19 with a launch party held inside a $35 mil. mansion "in one of New York's most exclusive neighborhoods" and broadcasted live on the Internet, "allowing millions of viewers to have unlimited VIP access to the red carpet arrivals and even go inside this celebrity-packed event," according to marketer Estee Lauder. Guest celebrity hosts Terrence J and Rocsi from BET's "106 & Park" top-ten video countdown guided viewers through the party and passed along user-generated questions to Diddy and other celebrities via instant message. Unforgivable Woman is available this month in department and specialty stores nationwide; it retails for $55 for 2.5 oz. and $75 for 4.2 oz. Advertising also launching in September in national and regional magazines, as well as non-traditional media, features model Jessica Gomes as shot by photographer Eric Ogden. Lauder says the campaign is "as racy as [Sean John's] first fragrance campaign" in support of the men's Unforgivable scent - the top-selling new fragrance of 2006 (1"The Rose Sheet" May 21, 2007, p. 7)...
Unforgivable Woman
Debut of first women's scent from Sean John Fragrances, founded by entertainment mogul Sean "Diddy" Combs, was celebrated Sept. 19 with a launch party held inside a $35 mil. mansion "in one of New York's most exclusive neighborhoods" and broadcasted live on the Internet, "allowing millions of viewers to have unlimited VIP access to the red carpet arrivals and even go inside this celebrity-packed event," according to marketer Estee Lauder. Guest celebrity hosts Terrence J and Rocsi from BET's "106 & Park" top-ten video countdown guided viewers through the party and passed along user-generated questions to Diddy and other celebrities via instant message. Unforgivable Woman is available this month in department and specialty stores nationwide; it retails for $55 for 2.5 oz. and $75 for 4.2 oz. Advertising also launching in September in national and regional magazines, as well as non-traditional media, features model Jessica Gomes as shot by photographer Eric Ogden. Lauder says the campaign is "as racy as [Sean John's] first fragrance campaign" in support of the men's Unforgivable scent - the top-selling new fragrance of 2006 (1"The Rose Sheet" May 21, 2007, p. 7)...
Banana Republic Fragrances Could Be Fruitful At 35th Annual FiFi Awards
Inter Parfums looks to sweep the Private Label/Direct Sell category during the Fragrance Foundation's upcoming 35th Annual FiFi Awards & Celebration, with five of its Banana Republic fragrances in the running for Fragrance of the Year