Blogs Gaining Clout With Online Shoppers; Opportunity For Industry Presents
This article was originally published in The Rose Sheet
Executive Summary
Beauty blogs - rapidly gaining in influence among Web surfers of all ages - represent a frequently undervalued opportunity for marketers to build grassroots buzz and win the trust of shoppers, blogger Airdrie Miller suggested in an Aug. 1 interview
You may also be interested in...
Beauty Firms Look To Internet And Virtual Interaction To Expand Distribution
More sophisticated marketing techniques and changing consumer mores are allowing the Internet to command a progressively larger piece of the beauty market
Profound Beauty Grows Virtual Presence To Avoid Going Mass
"Personalized" hair-care firm Profound Beauty is growing its presence online to attract new customers while preserving its status as a prestige brand
TRIA Beauty Alleges Laser Hair-Removal Center Mislead Customers, Files Suit
Aesthetic device maker TRIA Beauty is bringing a lawsuit against Phoenix Rising Laser, which made "erroneous statements" about TRIA's at-home hair-removal system, according to its July 21 release