Clarins’ myBlend Line Gives Personalized Attention To Evolving Skin Needs
This article was originally published in The Rose Sheet
Executive Summary
Clarins is launching myBlend, a new skin-care brand that addresses a woman's evolving skin-care needs with nuanced, "highly personalized" treatments, the firm announces
You may also be interested in...
Marketing In Brief
Living Proof: No Frizz hair-care line is first launch from company led by biomedical scientist and MIT institute professor Robert Langer, that aims to outperform - rather than out-market - the personal-care competition. "We saw most of the industry using the same basic ingredients and spending millions to try to differentiate their largely similar products," says Joe Flint of founding firm Polaris Venture Partners. Living Proof's "point of difference is to approach beauty problems from an outsider's perspective, using the resources you would typically find in a venture-backed bio-pharma startup," with guidance from personal-care industry veterans but no "preconceived notions of what could and could not be done," according to Oct. 7 release from Cambridge, Mass. company. No Frizz hair products feature new molecule PolyflouroEster, which is smaller than traditional frizz-fighting agents and offers an extremely thin humidity barrier while reducing surface friction, making it the most effective, lightweight frizz-fighter on market today, Living Proof asserts. National Medal of Science winner Langer - whose research, firm notes, has led to breakthroughs in advanced drug delivery - states: "Our thinking is that if we can find solutions for some of the toughest medical challenges, we should certainly be able to cure frizz.
MoCRA’s Adulteration Ambiguity And FDA’s New Cosmetic Recall Authority: Attorney Weighs In
The US FDA should use guidance or rulemaking to clarify MoCRA provisions related to adulteration, Amin Wasserman Gurnani attorney Angela Diesch suggested at the Independent Beauty Association’s Cosmetics Convergence Spring Symposium. Attendees also sought her take on whether the agency’s new recall authority is likely to spell an increase in cosmetic product recalls.