Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Coty Prestige: Latest scent in Coty's Jennifer Lopez franchise, Deseo Jennifer Lopez, is a floral, woody scent inspired by the "smell and feel of the air during a midnight walk in Jennifer's flower garden - moments before a thunderstorm," firm says. Created by Givaudan, the juice opens with top notes of watery bamboo leaves, yuzu, Sicilian bergamot and freesia, warms to a floral heart and dries down to a base of amber, oak moss, musk and woody notes, Coty says. The fragrance is housed in a bottle reminiscent of a "diamond in the rough" with hints of yellow, gold and blue. The carton is designed to exude simplicity and is covered in organic, textured linen with a blue logo and gold foil. The launch will be supported with a campaign featuring Lopez "in a moment of pure femininity, [while] the lush, serene surroundings encompass [her] in an all-consuming state of desire," Coty says. The worldwide launch - excluding Asia - will occur in February 2008. The edp sprays will retail for $46 to $56; Desirable Body Lotion will sell for $27.50. Coty's most recent launch in the Jennifer Lopez franchise was Glow After Dark by JLo in December 2006 (1"The Rose Sheet" Nov. 6, 2006, p. 5)...
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Marketing In Brief
Redken for Men: Invigorating System - a collection of three formulas to strengthen hair and stimulate the scalp - will be available in salons beginning in January, according to recent release. The items contain peppermint and mint and supplementary notes of rosemary, musk, eucalyptus, geranium and citrus. Mint Clean invigorating shampoo eliminates dirt and buildup and contains proteins and provitamins to strengthen hair, firm says. The next step, Cool Finish invigorating conditioner, moisturizes and fortifies hair, leaving it manageable and shiny. "For a final burst of energy," Chill Blast daily antidandruff leave-in treatment contains pyrithione zinc to alleviate dandruff symptoms and a "macro soother" to relieve itchiness. Items will retail from $10.95 to $13.95
Marketing In Brief
Redken for Men: Invigorating System - a collection of three formulas to strengthen hair and stimulate the scalp - will be available in salons beginning in January, according to recent release. The items contain peppermint and mint and supplementary notes of rosemary, musk, eucalyptus, geranium and citrus. Mint Clean invigorating shampoo eliminates dirt and buildup and contains proteins and provitamins to strengthen hair, firm says. The next step, Cool Finish invigorating conditioner, moisturizes and fortifies hair, leaving it manageable and shiny. "For a final burst of energy," Chill Blast daily antidandruff leave-in treatment contains pyrithione zinc to alleviate dandruff symptoms and a "macro soother" to relieve itchiness. Items will retail from $10.95 to $13.95
JLo’s Latest Scent Adds “Dark” Contrast To Glow Franchise
Coty Prestige is expanding its Jennifer Lopez fragrance collection with Glow After Dark by JLo, a fragrance that introduces a "darker, sexier side" to the Glow by JLo scent portfolio, the firm said