“Non-Natural” Products Could Feel Sting Of Burt’s Bees Campaign
This article was originally published in The Rose Sheet
Executive Summary
Burt's Bees has launched an educational advertising campaign that contrasts its formulas with products that claim to be natural but actually contain non-natural ingredients, the firm announced Feb. 11
You may also be interested in...
Kline Identifies Committed Natural Brands, Unmasks Poseurs In New Study
Half of the natural-positioned personal-care brands surveyed in Kline and Company's newly available study offer products that actually contain a high percentage of natural ingredients, while the other half are largely synthetic, the market researcher says
Clorox’s Purchase Of Burt’s Bees Confirms Arrival Of Naturals To Mainstream
Clorox's acquisition of Burt's Bees is the latest example of a consumer products giant zeroing in on a small natural products company in order to hitch a ride on a trend that increasingly is infiltrating the mass market, research firm Kline and Company says
Burt’s Bees & Natural Products Association To Develop Standard For Naturals
Burt's Bees will join forces with other players in the beauty industry to develop a standard for natural personal-care products, the firm announced May 15