Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Axe Shower: Unilever launches Axe Skin Contact, a line of three products ($3.99 apiece) that contain natural ingredients "to leave guys' skin hydrated, smooth and pure," firm says. Hydrating Shower Gel is formulated with aloe vera and features "notes of black licorice and glazed grapefruit that make the woody-based blend of cedar wood, liquid amber and Tonka beans creamy and moisturizing." Smoothing Shower Scrub exfoliates and energizes with cactus milk and "leaves behind a clean and fresh finish" owing to frozen tomato leaves combined with ginger candy and green melon notes - "so she'll keep coming back for more" - while Purifying Shower Gel indulges skin with tea tree essence, along with eucalyptus, frozen mango, tangerine juice and black lime, "leaving it so pure she'll think she's the first to touch it," notoriously risqué brand says. Axe's first shower gels rolled out roughly two years ago (1"The Rose Sheet" March 7, 2005, p. 6)...
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Axe Shower: Unilever launches Axe Skin Contact , a line of three products ($3.99 apiece) that contain natural ingredients "to leave guys' skin hydrated, smooth and pure," firm says. Hydrating Shower Gel is formulated with aloe vera and features "notes of black licorice and glazed grapefruit that make the woody-based blend of cedar wood, liquid amber and Tonka beans creamy and moisturizing." Smoothing Shower Scrub exfoliates and energizes with cactus milk and "leaves behind a clean and fresh finish" owing to frozen tomato leaves combined with ginger candy and green melon notes - "so she'll keep coming back for more" - while Purifying Shower Gel indulges skin with tea tree essence, along with eucalyptus, frozen mango, tangerine juice and black lime, "leaving it so pure she'll think she's the first to touch it," notoriously risqué brand says. Axe's first shower gels rolled out roughly two years ago (1 (Also see "Axe Shower Gels Take A Swing At The U.S. Market" - HBW Insight, 7 Mar, 2005.), p. 6).... Playboy fragrance: A line of fragrances under the Playboy name will roll out globally beginning this fall under an agreement between Coty and Playboy Enterprises, fragrance company announces Feb. 29. A premier scent will initially launch in North America, Europe, Latin America and Asia, according to the firm. "Playboy's rich history of glamour, indulgence and fun, combined with a cutting edge lifestyle, creates the perfect formula for a new men's fragrance line," Coty CEO Bernd Beetz says. "We anticipate that this fragrance will quickly become a successful part of our lifestyle brands portfolio at Coty Beauty.... Athena: Orange County, Calif.-based Athena Bioscience is launching Athena Lash Serum, a "new generation" eyelash conditioner that makes lashes "appear longer, thicker and fuller" within weeks, firm claims. Introduced at America's Beauty Show in Chicago March 1-3, the formula contains gentle conditioners and "essential active ingredients scientifically proven to improve lash health." The formula is available at AthenaBioscience.com.... |