Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Avon, Patrick Dempsey plan fragrance: Award-winning actor Patrick Dempsey has partnered with Avon Products to create a signature men's fragrance, expected to debut in the U.S. in November, with a global launch following next year, firm says March 31. Avon is thrilled to partner with "such an incredibly accomplished actor who has achieved such broad appeal because of his charisma and style," Andrea Jung, chairwoman and CEO of Avon, says. Dempsey lauds Avon for "creat[ing] economic empowerment for women through its earning opportunity" and notes company's "excellent reputation for corporate philanthropy through their Avon Foundation." Patrick Dempsey Center for Cancer Hope & Healing in Maine and Avon Foundation may find ground for collaboration down the road, Jung suggests...
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Marketing In Brief
Avon: Firm's newest addition to the Christian Lacroix line,Absynthe, "represents a foray into edgier territory" for the brand, the direct-seller says in a recent release. Absynthe evokes a sense of danger and intrigue, as well as the chartreuse color of the absinthe liquor in an "oriental green" fragrance. Scent boasts top notes of absinthe extract, golden freesia and green anise and warms to mid notes of orchid, saffron and narcissus nectar. The drydown consists of antique wood, ebony musk, myrrh and amber. Juice is housed in a bottle sporting the bullfighter's cape motif used for Christian Lacroix Rouge and Noir scents. Absynthe will be available in April for $32. Men's scent Noir launched in April 2008 (1"The Rose Sheet" April 7, 2008, p. 2)
Marketing In Brief
Avon: Firm's newest addition to the Christian Lacroix line,Absynthe, "represents a foray into edgier territory" for the brand, the direct-seller says in a recent release. Absynthe evokes a sense of danger and intrigue, as well as the chartreuse color of the absinthe liquor in an "oriental green" fragrance. Scent boasts top notes of absinthe extract, golden freesia and green anise and warms to mid notes of orchid, saffron and narcissus nectar. The drydown consists of antique wood, ebony musk, myrrh and amber. Juice is housed in a bottle sporting the bullfighter's cape motif used for Christian Lacroix Rouge and Noir scents. Absynthe will be available in April for $32. Men's scent Noir launched in April 2008 (1"The Rose Sheet" April 7, 2008, p. 2)
Marketing In Brief
Bond No. 9: Third Andy Warhol scent - after Silver Factory and Union Square - Andy Warhol Lexington Avenue harks back to the 1950s and the artist's days as a commercial illustrator, during which time he gained special notoriety for his drawings of shoes in ads such as those designed for I. Miller, according to release. For 80 anniversary of pop artist's birthday, "Andy Warhol Lexington Avenue fus[es] two of the most ultra-feminine commodities a woman can own: fragrance and footwear," company says. Bottle is black and features Warhol's "rich lode of phantasmagorical shoes"; juice is a "spectacular gourmand floral woody fragrance," with top notes of blue cypress, fennel, cardamom, roasted almonds, a heart of peony, Florentine orris root and crème brulee, and a base of patchouli and sandalwood. Launching in September at Bond No. 9's four New York boutiques, Saks First Avenue, and museum stores nationwide, "like a comfortable pair of shoes ... [scent] is destined to become this fall's must-have accessory," firm says. Andy Warhol Silver Factory has been recognized among fragrances of the year by both the Fragrance Foundation and Cosmetic Executive Women (1"The Rose Sheet" May 12, 2008, In Brief)...