PerriconeMD Overhauls Skin-Care Line For Independent, Informed Consumers
This article was originally published in The Rose Sheet
Executive Summary
PerriconeMD Cosmeceuticals has repackaged and repositioned its skin-care line to cater to increasingly knowledgeable consumers and "improve both the purchase and user experience.
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Elixir International
A "200-page Vogue-style magazine" and "the first quarterly consumer glossy to target the huge interest in anti-aging products and services," Elixir International will launch in UK and internationally in October for $7, according to Aug. 24 announcement. Targeted to men and women over the age of 28, magazine will be distributed free to spas, cruise ships, luxury hotels, gyms, airport business lounges and private charter jets, and it will be available online to meet demand of Internet readers and advertisers, Elite Publishing of London notes. "If it's hot, new and will improve your lifespan ... you will find out about it" in Elixir International, publisher says. Coverage will encompass anti-aging cosmetics, nutraceuticals, cosmeceuticals, diet and exercise, cosmetic surgery, cosmetic dentistry and spas, but anti-aging lifestyle "may also be reflected by your home, its décor and even the type of car that you drive and the way you dress," Elite says. Magazine's medical panel includes Dr. Bob Goldman, chairman of the American Academy of Anti-Aging Medicine, cosmetic surgeon Javier de Benito and Dr. Nicholas Perricone, creator of skin-care brand PerriconeMD (1"The Rose Sheet" April 7, 2008, p. 8)
Elixir International
A "200-page Vogue-style magazine" and "the first quarterly consumer glossy to target the huge interest in anti-aging products and services," Elixir International will launch in UK and internationally in October for $7, according to Aug. 24 announcement. Targeted to men and women over the age of 28, magazine will be distributed free to spas, cruise ships, luxury hotels, gyms, airport business lounges and private charter jets, and it will be available online to meet demand of Internet readers and advertisers, Elite Publishing of London notes. "If it's hot, new and will improve your lifespan ... you will find out about it" in Elixir International, publisher says. Coverage will encompass anti-aging cosmetics, nutraceuticals, cosmeceuticals, diet and exercise, cosmetic surgery, cosmetic dentistry and spas, but anti-aging lifestyle "may also be reflected by your home, its décor and even the type of car that you drive and the way you dress," Elite says. Magazine's medical panel includes Dr. Bob Goldman, chairman of the American Academy of Anti-Aging Medicine, cosmetic surgeon Javier de Benito and Dr. Nicholas Perricone, creator of skin-care brand PerriconeMD (1"The Rose Sheet" April 7, 2008, p. 8)
People In Brief
New Origins prez: Jane Lauder, Clinique's senior VP-global marketing since July 2006, will begin July 1 as VP, general manager of Estee Lauder's natural-based Origins unit. A former VP at BeautyBank responsible for creation and launch of American Beauty and Flirt! brands, Jane Lauder was "instrumental" in such Clinique successes as Acne Solutions and Almost Powder Makeup - which were driven by innovative multi-media marketing and distribution, parent company notes - as well as Clinique's February debut on QVC, which broke the channel's previous sales records. Her "strong management skills, coupled with her deep understanding of the dynamic global retail environment, will be hugely valuable as she leads and grows the Origins brand around the world," Estee Lauder notes. Jane Lauder -granddaughter of company's founder - will help develop a line of products in collaboration with Allergan that will be distributed through doctors' offices starting later this year. She will report to Jane Hertzmark Hudis, president of BeautyBank, Ojon and now Origins...