Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Clarins: Joli Rouge lipstick "delivers intense, shiny, long-wearing lip color" with ingredient Maxi Lip Complex, which "replenishes, repairs and protects" lips, Clarins says. Featuring a gel-soufflé texture, the complex is a blend of natural peptides that increases synthesis of intercellular proteins and collagen to plump and rehydrate lips, firm says. Launching now in department stores, Joli Rouge is available in 14 shades costing $23 each. In July, Clarins will launch Bright Plus HP Brightening Peel, a "highly effective renewing, peeling lotion with rapid results" as well as Bright Plus Intensive Brightening Mask, which brightens skin and provides a matte finish, firm claims. The peel and mask retail for $42 and $28, respectively...
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People In Brief
P&G shuffles management : Ed Shirley, currently group president of Procter & Gamble's North America business, has been made vice chair of global beauty & grooming, effective July 1. He will report to Susan E. Arnold, president-global business units. "Ed is the right leader to accelerate the long-term growth of P&G's beauty and grooming businesses," says A.G. Lafley, CEO and chairman of the board, who cites Shirley's track record of leadership and experience in general management, finance, marketing, supply chain management and sales. "He'll bring a 'fresh lens' to help identify new opportunities and connections for consumer delight and customer business growth," Lafley notes. Shirley's former post will be assumed by current President of North America Market Operations Steve Bishop, who will report to Werner Geissler, vice chair of global operations. Shirley and Bishop will be based in Cincinnati...
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