Lily Organics meets Whole Foods standard
This article was originally published in The Rose Sheet
Executive Summary
Denver, Colo. skin-care company receives Premium Body Care distinction from Whole Foods for its skin-care line, which is "completely free of synthetic chemicals," according to May 25 release. "What we love about the Whole Foods standard is that it eliminates the confusion that the 'natural' label can create and gives the consumer peace of mind that what they are spending their money on really is what it says it is - organic, chemical-free and safe for themselves and the environment," Lily Morgan, CEO of Lily Organics Dew Fresh Skin Care, says. In March, Whole Foods said roughly 1,200 products in its Whole Body department bore the seal of approval, reserved for products with "the most natural and highest-quality ingredients" (1"The Rose Sheet" March 10, 2008, p. 5)...
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