Ayurveda Offers Formulators “Philosophical Overlay” For Targeted Skin Care
This article was originally published in The Rose Sheet
Executive Summary
Ayurveda, an ancient Indian healing system, can be used as a "philosophical overlay" to make personalized, natural skin-care lines, according to Santosh Krinsky, president of Lotus Brands, a distributor of natural health and wellness products
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Marketing In Brief
DoshaCare: Company grows its Ayurveda-based product portfolio with introduction of SPF 28 sunscreen ($29 for 50 ml) to its Sakala range, reminding consumers that "sun protection is a year-round proposition." According to recent release, product contains micronized zinc oxide for broad-spectrum ultraviolet protection; neem, macadamia nut oil and aloe vera to prevent damage due to direct sun exposure; and micro-sponges to absorb oil throughout the day. The sunscreen joins lineup comprising Exfoliant, "pore-purifying" Ama Release Tonic, Hydrating Eye and Neck Balm and Environmental Shield. Sakala blends enjoy attributes from DoshaCare's three customized lines - Vata, for dehydrated/dry skin, Pitta, for normal/sensitive skin, and Kapha, for oily/congested skin - in "euphoric harmony," targeted to all skin types. Torrance, Calif., manufacturer says 98% of ingredients used in its products are botanical-derived, and "most are organic." Ancient Indian healing system of Ayurveda serves as the basis for a popular subsection of the natural/organic personal-care market (1"The Rose Sheet" June 9, 2008). Estee Lauder's investment in Ayurvedic brand Forest Essentials broadened its presence in India (2"The Rose Sheet" Aug. 4, 2008)
Marketing In Brief
DoshaCare: Company grows its Ayurveda-based product portfolio with introduction of SPF 28 sunscreen ($29 for 50 ml) to its Sakala range, reminding consumers that "sun protection is a year-round proposition." According to recent release, product contains micronized zinc oxide for broad-spectrum ultraviolet protection; neem, macadamia nut oil and aloe vera to prevent damage due to direct sun exposure; and micro-sponges to absorb oil throughout the day. The sunscreen joins lineup comprising Exfoliant, "pore-purifying" Ama Release Tonic, Hydrating Eye and Neck Balm and Environmental Shield. Sakala blends enjoy attributes from DoshaCare's three customized lines - Vata, for dehydrated/dry skin, Pitta, for normal/sensitive skin, and Kapha, for oily/congested skin - in "euphoric harmony," targeted to all skin types. Torrance, Calif., manufacturer says 98% of ingredients used in its products are botanical-derived, and "most are organic." Ancient Indian healing system of Ayurveda serves as the basis for a popular subsection of the natural/organic personal-care market (1"The Rose Sheet" June 9, 2008). Estee Lauder's investment in Ayurvedic brand Forest Essentials broadened its presence in India (2"The Rose Sheet" Aug. 4, 2008)
Food Ingredients With Familiar Benefits Can Have “Halo Effect” In Cosmetics
The food and nutritional supplement market continues to influence cosmetic formulations, according to Mintel analyst Lynn Dornblaser, who says beneficial ingredients consumers are used to ingesting can have a "halo effect" on personal care