Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Avon: Limited-edition makeup collection inspired by floral motif from Finnish design firm Marimekko will debut in fall, Avon says. Marimekko for Avon combines beauty firm's "fun, fresh color formulas" with Marimkko's "signature brilliant hues and simple, yet sophisticated design" in items for the eyes and face. Palettes and packaging will sport design firm's iconic Unikko poppy pattern. Collection consists of All Over Face Palette ($10) and Eyeshadow Palette ($8) in two blendable shade combinations - Poppy Bloom and Poppy Bouquet - and will be available from Avon representatives in October...
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NACDS Marketplace In Brief
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NACDS Marketplace In Brief
L'Oreal: Shipping in July, Collagen Micro-Pulse is a two-step "total eye correction system," introduced at the National Association of Chain Drugstores Marketplace June 5-8 in San Diego, Calif. "Inspired by professional medical techniques," the product consists of a 0.5-oz. anti-aging cream and a battery-operated "micro-pulsating" massager. The cream contains Erasyl to minimize dark circle pigments for brighter eyes and collagen to smooth under-eye wrinkles and crow's feet, while the massager reduces puffiness and under-eye bags and stimulates circulation. L'Oreal says immediately after use, crow's feet will appear smoother and eye bags will appear reduced. Clinical testing supports longer-term results, firm notes. In the U.K., L'Oreal retails a similar product, Dermo Expertise Collagen Micro-Vibration, at Boots for £16.99. Collagen Micro-Pulse will retail for $19.99
NACDS Marketplace In Brief
L'Oreal: Shipping in July, Collagen Micro-Pulse is a two-step "total eye correction system," introduced at the National Association of Chain Drugstores Marketplace June 5-8 in San Diego, Calif. "Inspired by professional medical techniques," the product consists of a 0.5-oz. anti-aging cream and a battery-operated "micro-pulsating" massager. The cream contains Erasyl to minimize dark circle pigments for brighter eyes and collagen to smooth under-eye wrinkles and crow's feet, while the massager reduces puffiness and under-eye bags and stimulates circulation. L'Oreal says immediately after use, crow's feet will appear smoother and eye bags will appear reduced. Clinical testing supports longer-term results, firm notes. In the U.K., L'Oreal retails a similar product, Dermo Expertise Collagen Micro-Vibration, at Boots for £16.99. Collagen Micro-Pulse will retail for $19.99