PerriconeMD skin-care device
This article was originally published in The Rose Sheet
Executive Summary
Cosmeceutical marketer has launched Light Renewal treatment consisting of light emitting diode (LED) device and company's Nourishing Milky Cleanser and Serum prep to ensure skin receives optimum benefit. "While light therapy has long proven effective in fighting the signs of age, up until now it has been expensive and not easily accessible," says PerriconeMD, which teamed with Photo Therapeutics to bring the technology to the consumer market. In a 12-week clinical trial, 84% of participants reported improvement in skin-tone appearance, and 83% reported softening in the appearance of fine lines and wrinkles. The system costs $335 on the company's Web site. Photo Therapeutics is being acquired by PhotoMedex under a deal signed in August and expected to close in the fourth quarter of 2008; the two firms recently announced that Photo Therapeutics' hand-held Omnilux LED-based device for reduction of fine lines and peri-orbital wrinkles will roll out to nearly 600 CVS/pharmacy locations this fall. L'Oreal is another personal-care firm pursuing LED skin rejuvenation, having partnered with Light BioScience, the developer of non-invasive GentleWaves LED Photomodulation, in 2007 (1"The Rose Sheet" Dec. 17, 2007, In Brief)
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